THOUGHT LEADERSHIP
 

SAP’s Fast-Start Program Debunks SME ERP Myths

By Elliott Garofalo
SVP SME Practice, Optimal Solutions Integration

That SAP ERP is too complex and expensive for small and midsize organizations has been a misleading myth for too long -- a myth that SAP’s ramped up fast-start program for SAP Business All-in-One solutions quickly debunks.

Just the facts…

Nothing debunks myths faster than straightforward facts. The straight facts from SAP provide an irrefutable correction to any misconception that SAP ERP is primarily for large, multi-billion dollar, multi-national companies:

  • As of Q2 2008, of SAP’s 47,800+ customers in 120 countries, 75% or 35,700+ are SME businesses
  • Over 30% of SAP total software order entry is SME
  • SAP is the SME market leader

SAP has SME growth in its sites…

  • SAP’s stated global growth goal is to double its addressable market and increase its customer count to 100,000 by 2010 -- the lion’s share of this growth will be in the SME space
    • In the US, by 2010, SAP expects to double revenue from $5B to $10B; and increase SME revenue 450% from $1B to $4.5B
  • In Q2 2008 alone, SAP’s year-over-year increase in SME customers was 18% or 12,100 new SME customers

SAP understands that for SMEs, seeing is believing…

SAP’s fast-start program for SAP Business All-in-One solutions with partner support is sure to convert any lingering skeptics still wedded to the outdated SAP ERP cost-and- complexity myth.

Seeing is believing, and utilizing SAP’s fast-and-easy online configurator, an innovative component of the fast-start program, prospective SME customers can see up front an all-inclusive cost estimate -- software, hardware, service and implementation -- for an SAP Business All-in-One solution they’ve configured to address the specific needs of their business.

Once a prospective SME customer completes the configuration process, SAP or a local qualified SAP partner with corresponding industry expertise is available to quickly guide them through the next steps.

Partners admitted to the SAP fast-start program undergo a rigorous screening process and must satisfy SAP’s stringent qualifications, which in addition to marketing and sales capabilities, include demonstrated vertical market expertise and dedicated, experienced SAP SME consultants. SAP closely monitors the partner fulfillment processes to ensure that SME customers receive the highest possible quality of service and best possible SAP Business All-in-One solution.

To further accelerate the evaluation process, SAP’s fast-start program provides prospective SME customers hands-on exposure to the latest SAP Business All-in-One functionality by way of a working, laptop-based demo utilizing the customer’s preferred operating system and customer-specific data.

Before signing off on any deal, the SME customer, working alongside SAP or an SAP fast-start partner, gets to test-drive the solution -- a unique exercise that accelerates solution blueprinting and prototyping and erases any doubt about SAP Business All-in-One’s features, performance and capabilities.

With SAP’s fast-start program, SME customers can rest assured that what they see is what they get when it comes to the selection and implementation of an SAP Business All-in-One solution; specifically, a fixed-cost, end-to-end project with no scope-creep and fast, on-time delivery of an on-premise ERP system built on SAP’s proven, world-class ERP application.

The SAP fast-start program is up and running in 21 countries across all regions. With unparalleled speed and precision, the fast-start program with partner support enables SAP SME prospects to evaluate and implement an SAP Business All-in-One solution that delivers fast time to value, low total cost of ownership and, most importantly, the enterprise-wide visibility needed to make timely strategic decisions.